Visa Europe

Director, Retailer Engagement

Natasha joined Visa in 2009 and heads up Retailer Engagement for Visa Europe. She is responsible for developing long term strategic relationships and creating preference for Visa with key Retail Partners across Europe, building partnerships throughout the retail community and bringing Visa’s digital solutions to life from a Retailer perspective.

In addition to working with retailers on their co brand card strategy, her role covers payment solutions in the omni-channel space, to create a fictionless payment experience whether that be instore, online or mobile. Natasha helps retailers adopt and implement Visa’s initiatives with NFC, Visa paywave for contactless and mobile, targeted marketing services and loyalty, by Visa wallet, and retailer analytics.

Her team works with all the major Retail Associations and Retailers in the key vertical sectors across Europe. Previous Natasha was Vice President, Prepaid Sales at Visa Europe.

Prior to joining Visa, Natasha was involved in the stored value and prepaid card market and has a successful track record of winning new Retail business working for Accor and HBOS. Natasha is also a former Chair of the UK Gift Card and Voucher Association.

Website: Visa Europe